Campaign created by young people from Whanganui with support from LifeLine to encourage youth to say yes to the positive things in life.
#SayYesAotearoa was posted on Facebook with no post boost or budget to create ads. Over 300 people shared the video within the first month resulting in a purely organic reach.
A collaborative effort to bring a positive change
Hear from the two of the key team leaders behind the #SayYesAotearoa project.