A large part of any business’s success is the trust it establishes with its customers. Trust is a crucial requirement in sustaining any productive relationship. Think of your favourite restaurant for a moment. For some reason, it is your favourite. Why? Is it the atmosphere? The interior design? The amazing food? Customer service? The lighting?. It is bound to be a culmination of all of these, but underlying all of that is trust. You have established a trust in the restaurant. Quality, consistency, reliability, continued satisfied results, authenticity, transparency, are a few among many things that help to build trust.
Trust is something that takes effort to build. So when it comes to the online world, we can use video to develop trust faster than other medium because of the multifaceted nature of video. We can portray almost anything in a video and by playing with attributes such as transparency and authenticity, we can connect with the viewer on a personal and emotional level. Video promotes trust but it has to be maintained throughout every aspect of a company.
So how does video build trust? It has many aspects to it. By creating meaningful and thought-provoking content, you are connecting with the viewer on a personal level. Videos tell stories. The stories representing your company are what set you apart from competition. Videos can show aspects of your company that the viewer would not otherwise see.