This is self explanatory. You target the place where you know your business will sell/market effectively. You might just think, “Oh I’m in New Zealand so i’ll target NZ.” Hold it right there Sonny Bill, it goes deeper. You not only can target a city or a town but it can get as specific as 10 miles of an address! How crazy is that. You can also add multiple locations e.g. Let’s target Wellington central and Bulls…I don’t think Bulls has any suburbs. We’re good.
Again easy to apply the age demographic of who you want to target. If your market is people looking to build a house, you may target 24 – 50+ year bracket, but if your market is Urban street wear for the young hipster then a 13 – 30 year bracket would prove viable. Again this is up to how well you know your target market. A quick note, don’t just select those would be interested in your product but suit your campaign to the age bracket who will be more potentially to BUY your product/service.
Is your product for both men and women? Then select all, however if research shows more women buy your product than men then it might be best to select women. Another option is to run 2 ads side by side in your ad set and see which one performs better. Be broad, test then refine and narrow your efforts.
Hey if you’re here you are most likely targeting english speaking prospects. Let’s stick with that then. Ok. Next.